Notes from the work
What I learned
doing it.
Written from operations that are running, not from the sidelines. Mostly about where automation fails and what it costs to fix.
What actually breaks when you automate purchasing
Reorder points are the easy part. The hard part is the supplier who confirms an order and ships something else three weeks later.
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An AI agent on the warehouse floor: what six months taught me
The model was never the hard part. Getting the operation clean enough that a model could be trusted was the whole project.
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Your ERP is not automation
An ERP records what happened. Automation decides what happens next. Most companies bought the first and were told it was the second.
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Product imagery at catalogue scale
Thousands of SKUs, one consistent look, no photo studio. What worked, what looked obviously generated, and where the line is.
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Marketplace labelling without a person in the loop
FBA, WFS and transparency labels are pure process. They are also where a surprising amount of a small team's week disappears.
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The department nobody automates first — and why they should
Everyone starts with the department that complains loudest. The right one is usually the quiet department that everything else waits on.
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The digitalization race
Your competitors are
still moving paper
onto screens.
Tell me what your company does. I'll show you which parts can run themselves — and what it takes to get there. Nearly 300 companies advised over twenty-five years; I know where the gaps usually are.